Before you start designing your virtual booth set goals and identify your target. Are you looking to make an impression on current customers or attract new ones? Are you launching a new product? What kind of content will you need? The good part is, this can be identified without changing out of your pajamas. Need help? Let us show you how to sell and win!
How to design a robust virtual booth
Think colorful, high contrast, and high impact. Your messaging and designs should be sized to fit the display areas. This ranges from your cover image, logo, product images to the image of the representative manning the virtual booth. You can leverage these to make the attendees visiting your booth have a memorable experience.
- Logo graphic - Images only (file types: jpeg, jpg and png). Preferred measurements: 200px x 200px
- Cover "hero" graphic - Images only (file types: jpeg, jpg and png). Preferred measurements: 1440px x 500px
- Person in the booth headshot - Images only (file types: jpeg, jpg and png). Preferred measurements: 200px x 200px
- Product thumbnail - Images only (file types: jpeg, jpg and png). Preferred measurements: 300px x 200px
Use video conferencing to enhance your visitors experience and interact directly with them.
By using Zoom, Google Meet, Google Hangouts or Youtube Live conferencing tools, attendees can engage with you in real-time, asking questions in a chat box, responding to polls, or even asking questions via video.
Zoom has become the standard virtual event tool for any video conferencing. Zoom also has a webinar service as a part of their premium platform. Their webinar service is suitable for large presentations with attendee interaction control.
Showcase products or services description
Attendees will be able to view your products/services and filter based on their interest.
Product description explains what the product is and why it's worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they're compelled to buy. Appeal to your readers imagination
Linking to an online store or embed via Shopify
Shopify is the easiest and most common website builder for e-commerce. Their wizard helps you set-up your website to optimize for conversions (sign-ups, purchases, etc.). They charge a monthly fee based on membership level starting at $29 a month and a payment processing fee. Shopify is the best option if you are looking to increase your sales online. Instructions on how to embed your Shopify store coming soon!
Depending on the event, your virtual booth may remain up for as many as 30 days after the official programming ends, so make it count!